Course Contents

1. MANAGEMENT & MARKETING: a. Nature and Principles of Management: b. Types and Functions of Managers: c. Planning: Purpose and types of Planning, Steps in Planning d. Organizing: e. Management Control Systems: Purpose, Steps in the Control Process, Forms of operations control. Requirements for adequate control, Critical control points and standards. 103 f. Motivation: g. Innovation and Creativity: h. Principals of Marketing: i. Product Management: j. Marketing Research: