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Course Contents

• Introduction to the Case • Review of a Case Study • Literature Searching & Databases • The Importance of Research in the Design Practice • How to construct each section of the case study how to construct an Abstract how to construct the Introduction section how to construct the Case study Report section how to develop the intervention and outcomes components of the case report how to construct the Discussion section how to construct the Conclusion section how to deal with rejection and revision issues Understand the importance of ethics in the conduct of research Understand copyright assignment Formatting of Visual Vocabulary

Course Synopsis

In this course the student will prepare a written case study. The selection of an appropriate design case, a thorough review of the elements of a case study report, how to review the appropriate literature for the reference section, and the systematic construction of the report will be covered in a combination lecture and self study format and studio practice. It is expected that the student thesis research will meet the technical requirements for consideration to present before the Jury/Thesis evaluation board

Course Learning Outcomes

The case study course is intended to give the student hands-on experience writing a case study coupled with an appreciation of the importance, necessity and benefits of case study to their professional experience. The importance of research, practice, critical evaluation and scholarly writing to the design profession will also be emphasized.

Tapal Tea Case Study

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Types of Research Methods

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Coca Cola Case Study

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Always, Procter & Gamble, and Leo Burnett #LikeAGirl Categories: Cultural Shift/Social Branding/Brand Evolution

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Book Title : The Chicago Manual of Style
Author : University of Chicago Press
Edition : 17th ed. (2017
Publisher : University of Chicago Press
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Title : Chicago writing style
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Title : Chicago Style Sample Paper
Type : Other

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Title : Chicago Citation
Type : Other

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