Course Contents

• Different Design Trends • Design Styles practiced in America and Europe • International Contemporary Designers • Paul Rand Style and Work • Industrial Design Approach • Contemporary Logo Design Process (Microsoft Windows, Adobe etc) • International Design Platforms • Pakistani Commercial Design • Branding in any Society (Particularly with reference to Pakistan)

Course Synopsis

The course is to investigate with student’s background on some of the pivotal events that have shaped our understanding and approach to design. Emphasis and discussion will be primarily on the knowledge of modern design trends. Contemporary Design Theory introduces students to the possibilities for applying design thinking to help understand and resolve cultural and societal issues and challenges. The development and ongoing role of mass media in society and the social impact of media is examined through theoretical and practical applications. Current design issues and trends are examined through discussions and lectures. Contemporary Design Theory creates a critical learning environment that builds on design thinking and broadens students understanding of how design practice can influence society, politics, the environment and culture.

Course Learning Outcomes

Contemporary Design Theory creates a critical learning environment that builds on design thinking and broadens students understanding of how design practice can influence society, politics, the environment and culture.