Course Contents
• Branding & Identity
• Print Advertising Campaign (outdoor & indoor)
• 3D designs
• Creating interactive objects, exhibits or spaces.
• Advanced Graphic Design (postage design, art poster, and direct mail piece.)
• Advanced layout (4-page magazine spread, book jacket design, Calendar)
• Advanced Logo Design (logo concepts as corporate identity, image, branding, and repositioning, with reference to intriguing real-world case studies).
• Advanced Packaging Design
• Typography
• Designing mobile apps
• Magazine Cover
• Postal Stamps
• Building Branding
• Vehicle Design
• Design Point of Sale/Point of Purchase
• Interactive Advertising (out door Activity)
• Space Branding
• Portfolio
Course Synopsis
This course blends theoretical and practical perspectives in the areas of visualization and interactivity into several focused projects using interactivity for education, entertainment and industry purposes. The hands-on and guided practice centers on technology systems including software, hardware, mobile devices and other interfaces with which the system defines and/or responds to the users’ behavior. Students will go through these practices
Course Learning Outcomes
At the conclusion of the course, students will be able to
• Identify how increasingly complex technologies are integrated into products, services and events.
• Define how digital or physical artifacts behave in response to user-centric interaction.
• Describe, test and evaluate the usability and sustainability of user interfaces.
• Apply iterative cycles of research, testing and development based on the understanding of user needs, goals and experiences.
• Develop solutions and processes to common or known interface problems.
• Build and test rapid prototypes for look and feel and usability.
• Utilize client based concept development to develop the strategy, information architecture, human computer interaction and interface design.
How to Design a Liner Logo in Adobe Illustrator
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How to Design a logo with Golden Ratio
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3D Design Examples
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Advertisement in Environment
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package designing
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point of sale
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branding and identity
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outdoor advertising
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interactive outdoor advertising
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Mobile Application Design
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Magazine cover Design
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Postage Stamps
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Exterior Building Branding
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Portfolio Design
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Book Title : Visual Language for Designers
Author : Connie Malame
Edition :
Publisher :
Book Title : Visual Communication Design
Author : Meredith Davis and Jamer Hunt
Edition :
Publisher :
Book Title : Logo Design Love
Author : David Airey
Edition : 2nd Edition
Publisher :
Book Title : The Psychology of Design: Creating Consumer Appeal
Author : Rajeeve Batra, Colleen Seifert, and Diann Brei
Edition :
Publisher :
Book Title : Graphic Design Basic
Author : Amy E. Arntson
Edition : 6th Edition
Publisher :
Book Title : Read Exterior Building Enclosures: Design Process and Composition for Innovative Facades
Author : Keith Boswell
Edition :
Publisher : Wiley 2013-06-24
Title : Process of Design Start
Type : Presentation
View Process of Design Start
Title : Design Layout (Execution: Balance & Rhythm)
Type : Assignment
View Design Layout (Execution: Balance & Rhythm)
Title : Color Psychology in Logo Design
Type : Assignment
View Color Psychology in Logo Design
Title : Advertising in Environment
Type : Assignment
View Advertising in Environment
Title : Packaging Design
Type : Assignment
View Packaging Design
Title : Point of Sale
Type : Assignment
View Point of Sale
Title : Brand and Identity
Type : Presentation
View Brand and Identity
Title : Outdoor Advertising and Indoor Advertising
Type : Assignment
View Outdoor Advertising and Indoor Advertising
Title : Interactive Outdoor Advertising Design
Type : Assignment
View Interactive Outdoor Advertising Design
Title : Mobile Application Interface Design
Type : Assignment
View Mobile Application Interface Design
Title : Magazine Cover Design
Type : Assignment
View Magazine Cover Design
Title : postage Stamps
Type : Presentation
View postage Stamps
Title : Portfolio Design
Type : Presentation
View Portfolio Design