Course Contents

• What is Marketing? • Importance of Marketing. • Difference between Advertising and Marketing? • Terms of Advertising and Marketing. • Five steps of Marketing process. • What is Advertising? • Channels of Advertising. • Merits and demerits of Advertising? • Structure and functions of Add-agency in Pakistan. • History of Advertising and Marketing. • Advertising Campaign. • Marketing Strategy. • Marketing for Society. • Product Awareness. • Build and maintain the company's reputation.

Course Synopsis

Analyze advertising and marketing information and to Identify the interrelationships between various disciplines with respect to advertising.