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Maj/GDS - 407  : Entrepreneurial Skills Development

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Course Contents

1. Introduction of Entrepreneurship 1.1. Entrepreneur 1.2. Entrepreneurship and its importance 1.3. Casual and effectual entrepreneurship 1.4. Types of entrepreneurs 1.5. Types of entrepreneurship 2. Entrepreneurial Characteristics 2.1. Characteristics of entrepreneurs 2.2. Gender differences among entrepreneurs 2.3. Success stories of entrepreneurs 3. Opportunities 3.1. Identifying and recognizing opportunities 3.2. Observing trends 3.3. Techniques for generating ideas 3.4. Brain storming, Focus groups, Surveys 4. Problems 4.1. Problems faced before starting venture 4.2. Internal problems 4.3. External problems 5. Marketing Skills 5.1. Networking 5.2. Marketing channels 5.3. Advertisements 5.4. E-marketing 6. Preparing for Small Business Ownership 6.1. Target market 6.2. Need, want, demand 6.3. Name and logo 6.4. Financial management 6.4.1. Funding opportunities 6.4.2. Costing 6.4.3. Balance Sheet 6.5. Business Plan

Course Synopsis

• This course will give an insight of business related terms, different characteristics, opportunities and problems faced by entrepreneurs and women entrepreneurs. • It will highlight different marketing and production concepts • It will also focus on financial management at personal and high level

Course Learning Outcomes

At the end of this course, students will able to know about different business related terminologies and concepts. The students will understand the importance of project planning and management as a management tool in its own right and the positive contribution it can make to development. They will able to start their own small scale business after practicing to display and selling their own product through exhibition.


Entrepreneurship and Small Business Management

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Difference between Entrepreneurship and Small Businesses

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concept of entrepreneurship

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Characteristics of Entrepreneurs

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Women Entrepreneurs

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Skills of Entrepreneurs

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Business Idea to Business Model

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Visualizing Business Model

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Concept of need, want and demand

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E-Marketing

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The Marketing Process

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Challenges for New Entrepreneurs

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Common Problems of Startups and Their Solutions

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Techniques for Generating Business Ideas

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opportunity and idea generation

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Advertising Enterprise

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Importance of Advertising in Business

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How to write a Business Plan?

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Book Title : Basics of Entrepreneurship
Author : C. Nieuwenhuizen (Editor)
Edition :
Publisher : Juta Academic
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Book Title : The process and problems of business Start-Ups
Author : Liyis Gómez
Edition : First
Publisher : Universidad del Norte Barranquilla, Colombia
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Book Title : Gender and Entrepreneurship: An Ethnographic Approach
Author : Attila Bruni, Silvia Gheraradi, Barbara Poggio PhD
Edition : 2nd
Publisher : Routledge
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Book Title : Entrepreneurship
Author : Robert Hisrich, Michael Peters, Dean Shepherd
Edition : 1st
Publisher : McGraw-Hill Education
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Book Title : The Wiley handbook of entrepreneurship
Author : Ahmetoglu, Görkan, Chamorro-Premuzic, Tomas, Karcisky, Tessa, Klinger, Bailey
Edition : 1st
Publisher : John Wiley & Sons
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Title : Entrepreneurs and Entrepreneurship
Type : Presentation

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Title : Balance Sheet
Type : Other

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Title : Giving enterprise a name
Type : Other

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Title : Business Location
Type : Other

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Title : Marketing
Type : Other

View Marketing

Title : Financial Management
Type : Other

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Title : Internal and External Problems faced by entrepreneurs
Type : Other

View Internal and External Problems faced by entrepreneurs