This course is intended to introduce students to the main media organizations in contemporary world by tracing their evolution from primitive societies to the present and projects current trends into the future. It will provide an overview of the media conglomerates and their power. This course will also discuss the issue of contemporary world media and looks at who defines reality today. This course will enable the students to analyze these media organizations in terms of their information, influence, entertainment, persuasion, and socialization functions. The course will also provide a thought to discuss the opportunities and challenges the mass media promise for the future.
Four Factors stimulating Globalization/Criticism
• Elements of Media System:
a) Cultural characteristics of a country b) Philosophies of media System
c) Regulation of Media d) Financing of Media.This
e) Accessibility of Media f) Media Content
g) News reporting h) Media Audiences
Profile of Major Media Giants
a) CNN b) BBC c) VOA d) Al-Jazeera
e) AP f) Reuter g) AFP h) Star Network
Profile of World Elite Press
a) The New York Times b) The Washington Post
c) The Los Angles Times d) The London Times
e) The Guardian f) Times
Big Media Giants:
a) AOL b)Time Warner c)Walt Disney
d) News Corporation e)General Electric f)Bloomberg
This course explores the phenomenon of global communication, specifically the wide range of activities associated with the dense intercontinental networks of mediated interpersonal communication and public media (such as news, entertainment, propaganda, media networking), as well as the technical infrastructures that make it possible and commonplace to distribute messages across vast distances with little or no delay. Our perspective is both historical and comparative. It begins in the 19th century with such objects as the universal postal union, the telegraph, and international news agencies, and tracks developments in global media and communication -- short-wave radio, international trade in film and television, elite press, satellite transmission -- up to the present. In each case, our analysis will focus on particular local or regional instances of global trends, comparing specific practices and experiences across
geographic and social settings.
Our inquiries are set within the scholarly debates over the nature and consequences of globalization. What political and economic forces propel and shape the phenomenon of globalization? How can we identify and analyze its social and cultural consequences? What norms or values might be appropriate in assessing the various instances of global media and global communication?
Required Books (Available at NYU Bookstore; Also On Reserve at NYU Library )George Ritzer. 2013.
The McDonaldization of Society
. Thousand Oaks, CA: PineForge Press.Todd Gitlin. 2007.
. New York: Henry Holt.Manuel Castells. 2012.
Networks of Outrage and Hope: Social Movements in the Internet Age
.Cambridge, UK: Polity
Course Learning Outcomes
The student will be able to understand the role and functioning of major world media giants. This course seeks to cover the landscape in contemporary media practices in n cultural globalization. It is organized broadly around three partially competing/partially complementary concept of globalization, homogenization, enduring differences, and hybridization. student may be able to learn that how to bring each of these concepts to life with case studies of the production, distribution, and reception of global media forms and experiences from across the world. steundent may be able to learn that how they may focus first and foremost empirical, that is, oriented to describing and understanding as fully as possible what is happening and why? Hopefully, by the end of this course, learner can have a better sense of what globalization is, what forces are driving it, and what they can or want to do about it as a student and scholar, future communications professional, citizen, consumer, activist, and/or global cosmopolitan.
Other outcomes are as follows;
* to provide students with a thorough understanding of how media differ around the world and to develop an appreciation of cultural differences;* to provide students with knowledge of the major descriptive and explanatory theories of cultural globalization;* to help students develop skills in primary research about global media and communication.
Media Conglomerates,Definition & Explanation
Media Conglomerates (video Lecture)
Book Title : Inside the BBC and CNN : managing media organisations / Lucy Küng-Shankleman.
Author : Küng-Shankleman, Lucy.
Edition : 2000
Publisher : London ; Routledge, c2000.