Course Contents

• Theory and its implication in the domain of Advertising • Inductive and deductive approach to theory development in Advertising • Theories and models of Advertising • Theoretical implications of the contemporary practice of Advertising • Case study & Survey Report

Course Synopsis

The present syllabus sets up minimal requirements and course objectives for students, defines the content of lectures and seminars and lays out students’ evaluation criteria. The course is designed for Ms scholar of professional track . The syllabus meets  the educational standards of the Higher education  the curriculum of the Ms program "Advertising The course is taught in the English language and is based on the study of case study ,theory and practice of contemporary work in advertising. This is a pro seminar course designed to explore and analyze intellectual bounds of Advertising in the theoretical and practical perspectives

Course Learning Outcomes

The course aims to broaden the vision of scholars in the light of contemporary practices of Advertising. The students will be require to study, examine and present one case study of Advertising Agency. There are several different career options in the field of business that utilize the knowledge and background gained from an education program in advertising. Graduates with a master's degree in advertising are prepared for several advanced and managerial positions where the skills and knowledge acquired from their degree program can be applied to their job duties. Here we discuss a few of the possible careers for those with a master's degree in advertising. Related Careers for a Ms Degree with specialization of Advertising Advertising and Promotions Managers Content and copy writers Client service executives Creative Heads Brand Mangers Advertising and marketing researchers Sales Managers Market Research Analysts Public Relations and Fundraising Managers