Course Contents
Outline:
o Alternative Approaches to study Mass Communication
Theory of Gate Keeping by Reese and Shoemaker
Propaganda Model of Herman and Chomsky
Functionalism
o Emerging Approaches in the field of Mass Communication
• Feminism
• Modernism
• Post Modernism
• Structuralism (Anthony Gidden’s theory of structuralism)
o Critical Perspective of Mass Communication studies
Basic concepts of Marxism
Critical theory
Theory of One Dimensional Man by Herbert Marcus
Theory of Political Economy of media by Peter Golding and Graham Murdock
Concept of Media Hegemony by Antonio Gramsci
o Cultural studies in Mass Communication
• Birmingham School of Thought
• Reception Analysis by Stuart Hall
Course Learning Outcomes
This course will enable students to challenge linear approaches to mass communication studies offered in semester1, and will broaden the theoretical vision of the students.
Qualitative Research Design
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critical theory
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Gate keeping
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Gate keeping
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propaganda model
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Functionalism
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Structuralism 1
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Structuralism 2
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Theory of one dimensional Man
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hegemony theory
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hegemony theory
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political economy theory
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political economy theory
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reception analysis
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reception analysis
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Feminism
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modernism and postmodernism
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Title : Approaches to communication Theories
Type : Reference Book
View Approaches to communication Theories