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Course Contents

This course strengthens the concept of gender in the society and its importance regarding media. It will help the students the to know their rights and create awareness and courage against violence Outline: • Gender: Definition, Concept, characteristics, • Status of Gender in Pakistan • Gender issues and mass media • Portrayal of women in media • Status of gender in media profession • Media and Violence  Definition  Kinds of violence promoted by mass media  Women in mass media and communication in Asia against violence and peace building  Violence in media entertainment  The media influence on eating disorder  Role of media to stop violence against women  Media and prejudices • Gender discrimination and media  Women and technology: the Gender Gap  The adverse effect of advertising on women  The effects of printed media on Gender roles • Role of NGO’s in sensitize gender issues.


Course Learning Outcomes

Students will be able to understand types of domestic violence and can fight against it. Students especially women will be aware about their status in the society


Women Portrayal in Media

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Women and Media

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Book Title : Introduction to Women, Gender, Sexuality Studies
Author : Miliann Kang, Donovan Lessard, Laura Heston, and Sonny Nordmarken
Edition :
Publisher : University of Massachusetts Amherst Libraries Amherst, Massachusetts
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Title : Definition and characteristics of Gender
Type : Other

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Title : Types of violence
Type : Other

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Title : Gender Gap
Type : Other

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Title : Status of gender in media profession
Type : Other

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Title : Violence in media entertainment
Type : Other

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Title : Status of Gender in Pakistan
Type : Other

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Title : Pakistani Women in Science and Technology/Gender Gap
Type : Other

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Title : Portrayal of women in media
Type : Other

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Title : Role of media to stop violence against women
Type : Other

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Title : The media influence on eating disorder/body Imaging
Type : Other

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Title : The adverse effect of advertising on women
Type : Presentation

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