Course Contents
Management: Scope of management; Management hierarchy; Management aids; Management Organization
Merchandizing: Definition and importance of merchandizing; Concept of durability, style, attractiveness, comfort & general marketing.
Problems faced by the manufacturers to meet specifications of consumers and vice versa.
Research and Development: Scope of research and Development; Research requirements of a company; Research associations.
Marketing: Definition and scope; The societal marketing concepts; Functions and policies related to textile industry of Pakistan
Role of advertisements in promotion of textile merchandise.
Course Learning Outcomes
Students are able to understand the Importance of marketing and merchandising policies with special reference to textile industry of Pakistan and role of advertisement in promotion of textile merchandising. They are able to understand the problems faced by the manufactures regarding consumers demand.
Management: Scope of management; Management hierarchy; Management aids; Management Organization
View Now
Merchandizing: Definition and importance of merchandizing
View Now
Role-of-Merchandiser
View Now
Problems faced by the manufacturers to meet specifications of consumers
View Now
Research and Development
View Now
Garment Merchandizing
View Now
Merchandizing: Definition
View Now
Merchandising in Apparel Industry
View Now
Function and Importance of Merchandising in Apparel Industry
View Now
Management: Scope of management; Management hierarchy; Management aids; Management Organization
View Now
Scope of research and Development
View Now
Marketing
View Now
the societal market concept
View Now
Functions and policies related to textile industry of Pakistan
View Now
Role of advertisements in promotion of textile merchandise.
View Now
Advertisement and merchandiser
View Now
Role of Advertising in Fashion Industry
View Now
Promotion and advertising media types
View Now
Audio lecture on textile marketing and merchandising
View Now
Book Title : Fashion Marketing & Merchandising
Author : Mary G. Wolfe
Edition : 5th Edition
Publisher : Goodheart-Willcox
View Now
Title : Management: Scope of management; Management hierarchy; Management aids; Management Organization
Type : Other
View Management: Scope of management; Management hierarchy; Management aids; Management Organization
Title : Problems faced by the manufacturers to meet specifications of consumers
Type : Other
View Problems faced by the manufacturers to meet specifications of consumers
Title : Research and Development
Type : Other
View Research and Development
Title : Marketing: Definition and scope; The societal marketing concepts
Type : Other
View Marketing: Definition and scope; The societal marketing concepts
Title : Role of advertisements in promotion of textile merchandise.
Type : Other
View Role of advertisements in promotion of textile merchandise.
Title : Content Checklist
Type : Other
View Content Checklist
Title : Advertising and Promotion (Chapter 1 and 3)
Type : Reference Book
View Advertising and Promotion (Chapter 1 and 3)