Course Contents
• Introduction to fashion, Fundamental of fashion, concept, terminology and forecast.
• Types of fashion: Haute Couture, Ready to wear
• Introduction to Contemporary Visual Merchandising
• Introduction to marketing
• Product definition and life cycle
• Analyzing consumer buying habits and finding marketing ―gaps‖
• Inventory purchasing, Inventory control, pricing
• Location and marketing
• Promotional budgets (methods of evaluation), In-store display, Personal selling, advertising
• Display Accessories and Tool Box
• Developing a Design and Budget
• Taking Down Fashion Show and Store Displays
• Evaluation with Store Owner/Manager/supervisor
Lab Outline:
• Setting Up Store Display With Help from Other Students (group activity).
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
• Demonstrate skills necessary to create effective contemporary displays and fashion shows.
• Explore new trends in visual merchandising and capable of researching ideas.
• Develop and demonstrate critical thinking skills in evaluating and executing displays.
• Identify and apply the principles and elements of design in fashion shows and window displays.
A detailed overview of inventory and inventory control systems , it will give understanding to the students to manage the inventory of boutique
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Basics of visual merchandizing
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Arrangement of merchandiser in store
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Introduction to fashion, Fundamental of fashion, concept, terminology and forecast.
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it will explain types of fashion: Haute Couture, Ready to wear
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Detailed description of elements of "Visual Merchandising"
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This will give detailed information of "Marketing and its function"
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It will explain product and its life cycle
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This will give information about consumer buying habits and factors that influence buying behavior
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it will explain about inventory , inventory control systems and methods of inventory purchasing
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this will give information about location and marketing techniques
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It will give insight into location based marketing techniques
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Detailed information on Promotional budgets and In-store display,
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Importance of promotional budget
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It will give information about personal selling and advertising techniques
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Display Accessories and Tool Box
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Developing a Design and Budget for store display
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Information on Taking Down Fashion Show and Store Displays
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inventory management for boutique
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Types Of Inventory
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inventory metrics
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inventory managment
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inventory trunout
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Recorded lecture
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Book Title : Contemporary Visual Merchandising and Environmental Design
Author : Jay Diamond and Ellen Diamond
Edition : 4th Edition
Publisher : Prentice Hall
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Title : chapter no. 8 Promotional budget
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Title : chapter no:7 introduction to inventory
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Title : chapter no:7 inventory control
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Title : chapter no:7 inventory control systems
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Title : chapter no:7 inventory purchasing
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Title : check list
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