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EC/H.Eco-ID-404  : Consumer and Marketing Strategies

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Course Contents

Course Outline: Theory: 1. Definition and Scope; marketing function; who perform the marketing function. 2. Definition of consumer; Role and responsibilities. 3. Management and marketing; Definition and scope of management and market; Strategic planning; meaning importance and step of strategic planning; Developing a target market strategy. 4. The product development; what is a product? Product objective. An analysis of competition position; Trends and market. Practical: Report on market trends and product analysis.

Course Synopsis

1. Defining market and marketing strategies in modern economic activities. 2. To prepare students in client dealing. 3. Teaching individual strategic planning marketing techniques.

Course Learning Outcomes

1. Defined market and marketing strategies in modern economic activities. 2. Prepared students in client dealing. 3. Taught individual strategic planning marketing techniques.


Consumer Rights and Responsibilities with examples

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Trends and market

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Definition and Scope of marketing function

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Marketing function and who perform the marketing function.

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Marketing function and who perform the marketing function.

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Marketing process

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Definition and scope of management

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Definition and scope of management

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Strategic planning; meaning importance and step of strategic planning

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Strategic planning; meaning importance and step of strategic planning

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Strategic planning

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Developing a target market strategy

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Developing a target market strategy

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Definition of consumer

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Role and responsibilities of Consumer

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Consumer Responsibilities

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Product development

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Product development process

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Classification of product

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Product objective

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An analysis of competition position

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COMPETITOR ANALYSIS

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Trends and market

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Market Analysis

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Trends and market

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Importance of advertising in modern marketing

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types of media

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importance of advertising

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Recorded lecture on Modern Advertising methods

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Book Title : Public Health Environment and Social Issues in India,
Author : B Suresh Lal,
Edition : Edition: First,
Publisher : Publisher: Serials Publications,
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Book Title : Consumer Behavior& Marketing Strategy
Author : J. Paul Peter
Edition : Ninth Edition
Publisher : Paul Ducham
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Title : Market segmentation
Type : Other

View Market segmentation

Title : Consumer and consumer behavior
Type : Presentation

View Consumer and consumer behavior

Title : Checklist of consumer and marketing strategies
Type : Other

View Checklist of consumer and marketing strategies