Course Contents

1. A study of clothing behaviour the impact of clothing on the social and psychological security of the adolescent and adult 2. Interrelationship of Clothing and Culture: Patterns of culture, Relation to the material culture 3. Folkways, mores and customs; Conformity and individuality in dress; Social change and fashion change 4. Clothing and Human Behaviour: Clothes and the self-concept; Clothing symbolism; Clothes 5. Role and Status; Conformity and individuality in Dress; Social change and Fashion change 6. Clothing in the Economy: Clothing consumption patterns 7. The Pakistan clothing industry; Textiles, clothing and the International Market.

Course Synopsis

It is necessary to learn about economic, social and psychological factors in relation to clothing. It also focuses on the importance and meaning of customs and folkways in order to know about individual and societal preferences in this field. This course is designed to teach students about the history and the economic, sociological and psychological aspects of clothing and textile. Students will learn about the latest development of clothing and textile industry in Pakistan.

Course Learning Outcomes

1. It will help students to know and understand clothing behavior in reference with changing trends in a society. 2. It will help them to differentiate between folkways, customs, mores and laws with special attention to clothing styles. 3. Students will well understand the economic issues related to buying practices of customers