Course Contents
Basic Business Decisions; Defining assessing and choosing options; Lay the
foundations; Market Research;
Understanding and reaching customers
Cost and Profit Analysis; Finances and Assets; Competitors and Constraints; Writing a
business plan; Running your business; Selling techniques and business Promotion
E-marketing and online selling; Customer Satisfaction; Price and Budgeting; Cash flow
and Book-keeping; Negotiating
Legal aspects of small business.
Lab Outline:
Identify business opportunities and Make a business plan for small scale business.
Make a plan for a small business project of 1-7 days duration; and implement and
evaluate the plan.
Course Synopsis
To develop understanding of issues relevant to Small Business Management and enhance skills for Small Business Management.
Course Learning Outcomes
this subject will offer a wide understanding of various areas which includes conducting market research, planning business, managing finances, targeting customers and selling techniques. In short students will be provided both theoretical and practical knowledge regarding running a small business. This will be helpful in shaping the mindsets of young students to be successful entrepreneurs in future.
Basic Business Decisions
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Basic Business Decisions
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Defining assessing and choosing options
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Lay the foundations
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Market Research
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Understanding and Reaching Global Consumer and Markets
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Business Planning
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Designing the Business
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SELLING TECHNIQUES: Sales Management
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Selling Techniques
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Small Business Promotional Strategies
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Marketing Ideas to Boost Your Business
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COMPETITORS AND CONSTRAINTS:Concept of competition
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Competitors analysis
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Competitors analysis
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Theory of constraint
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Theory of constraint
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BOOK KEEPING AND CASH FLOW: Book Keeping
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E-marketing and online selling
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E-marketing and online selling
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E-marketing and online selling: PPt
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Customer satisfaction Book: Consumer satisfaction and complaining behavior
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Customer satisfaction
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Customer satisfaction:PPT
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Customer satisfaction:PPT
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Price and Budgeting Book: Budgeting Basics and Beyond. 2nd Edition
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Price and Budgeting
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Price and Budgeting
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Price and Budgeting
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Book: Legal Guide for Starting & Running a Small Business
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Legal aspects of Small Business management
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Legal aspects of Small Business in Pakistan
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Legal aspects of Small Business in Pakistan
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Business laws and legal issues basics for small business owners
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An Overview Of Legal Issues For Small Business
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Book Title : Small Business Management Entrepreneurship and Beyond
Author : TIMOTHY S. HATTEN
Edition : 5th
Publisher : South-Western Cengage Learning
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Title : Negotiation Strategies_Lesley Stolz.pdf
Type : Other
View Negotiation Strategies_Lesley Stolz.pdf
Title : Negotiation Strategies:TECHNICAL AND BUSINESS NEGOTIATION THE LISTENING AND SPEAKING PROCESSES IN INTERNATIONAL COMMUNICATION
Type : Other
View Negotiation Strategies:TECHNICAL AND BUSINESS NEGOTIATION THE LISTENING AND SPEAKING PROCESSES IN INTERNATIONAL COMMUNICATION
Title : Checklist Small Business Management
Type : Other
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