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Course Contents

• Introduction of typography • Types of typography • Basic sense of visual typography • Usage of visual typography • Importance of typography • Implementation of typography in different mediums of design • Bauhaus typography

Course Synopsis

Typography is 95% of design – it is basically a driving force in all forms of communication art. Students will develop innovative ideas and concepts in response to design briefs, and creatively solve design problems using words and typography. By the end of the session students will give assignments related to typography.

Course Learning Outcomes

Students with good typographic knowledge stand out in the job market. Good graphic communication relies on the important relationship between type and imagery. This course is a study of the range of typographic variables (i.e., the characteristics of letterforms and the ways in which they are combined and configured to create texts) and of the relationship of typographic form to conventions of language use.

Typography Basic Rules

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What is Typography

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Typography Professional Terms

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Typography Lettering

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Letter Terminology

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Serif Fonts

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Right Font Selection in Typography

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Easy Guide to Understand Typography

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Book Title : Typographie: A Manual of Design
Author : Emil Ruder
Edition : 7th Revised Edition
Publisher : Verlag Niggli AG

Book Title : Moholy-Nagy and the New Typography: A-Z
Author : Petra Eisele, Isabel Naegele, Michael Lailach
Edition : illustrated
Publisher : Antique Collectors' Club

Book Title : Pioneers of Modern Typography
Author : Herbert Spencer
Edition : illustrated, revised
Publisher : The MIT Press, 2004

Book Title : A Typographic Workbook: A Primer to History, Techniques, and Artistry
Author : Kate Clair, Cynthia Busic-Snyder
Edition : 2, illustrated
Publisher : John Wiley & Sons, 2012

Title : Introduction to Typography
Type : Other

View Introduction to Typography

Title : Understanding Fonts
Type : Other

View Understanding Fonts