Course Contents
Introduction to Marketing, Marketing Mix, Branding application to textiles and apparel, Competitive forces, Branding, Brand identity, Significance of Branding, Differentiation, Differentiation tools, Differentiation strategy, Brand Image/Brand Equity, Brand Strategy in Clothing and Textile Market, Brand Story—Story Telling, Consumer behavior and Consumer Market, Pricing and Pricing Strategies, Advertising Media: Print Media, Broadcast Media, Social Media, Publicity, Promotional Activities, Relationship Marketing, Direct Marketing
Course Learning Outcomes
To develop understanding of Textile and Fashion Market, Learning of students that how branding is important in textiles? How value addition through branding is done? Knowledge provision of advertising. Advertising through different Media.
Introduction
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what is branding?
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why branding important for business
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branding application to textiles
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fashion branding
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brand story
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brand story
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brand story
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consumer behavior
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consumer behavior in textiles
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pricing
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pricing
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Advertising
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Advertising
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Advertising
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role of media in advertising
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Book Title : Principles of Marketing
Author : Armstrong, Gary. Kotler, Philip
Edition : 2nd Edition
Publisher : Prentice Hall
Book Title : PRODUCT MIX AND TEXTILE INDUSTRY
Author : Mohammad Shahmaghsoud
Edition : 3
Publisher : Journal
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Book Title : branding to compete: application to textiles and apparel
Author : shanna, Nancy Cassil, jones
Edition : 4
Publisher : Journal of Textile and apparel: technology and management
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Book Title : clothing branding strategies
Author : Antonio Azevedo, Fernendo Pessoa
Edition :
Publisher :
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Title : Introduction and marketing mix
Type : Presentation
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Title : branding
Type : Presentation
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Title : Weekly Planner
Type : Other
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