Course Contents

This course gives an insight to the basic concepts and process of Public Relations. This course will develop understanding among students regarding different aspects of Public Relations and will also sensitize students about the application of Public Relations in contemporary era. The students are able to apply the skills and use the tools of Public Relations to produce different writings/materials used in Public Relations Outline: • Introduction to PR: Definition, Nature, Scope and History. • Publics in Public Relations  External Public  Internal Public • Process of PR: Research; Planning PR Campaigns, executing PR programs and evaluations. • Introduction to the tools of PR: Spoken tactics, written, visual and new media. • Public Relations in Pakistan: History; Government & Private PR; organizations of PR. • Public Relations in different sectors  Community  Corporate  Non profit Organizations  Political Organizations • PR department and PR personnel: Role of PR department; organization; role, • Responsibilities and Qualities of PRO. • Difference between Publicity Propaganda and Advertising • Project at the end of the semester Practice: The students are supposed to create PR campaigns for which they are directed to design pamphlets, calendars, diaries, banners, handbills, posters, comic books, letterheads, year books, souvenirs such as mugs, pens etc. They are taught how to make Press Release as well. While for the Video-based PR practice, they are taught how to make on-camera interviews, take surveys, make video news releases, conduct interviews and make personal appearances in crowds and seminars etc.

Course Learning Outcomes

Students will be able to design and execute Public Relations Campaigns for various organizations