Course Contents
1. Importance of Effective Business Communication: components of communication, concepts and problems of communication, nonverbal
communication
2. The Seven C’s of Effective Communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness.
3. The Process of Preparing Effective Business Messages: planning steps, basic organizational plans, beginning and ending, composing the
message, the appearance and design of business messages: business letters, Memorandums, good news message and bad news
message.
4. Essential and Non-Essential Parts of Business Letters: Styles of letter writing.
5. Short Reports: informational Memorandum reports, analytical memorandum reports and letter reports – informational and analytical
6. Long Formal Reports: Prefatory sections, supplemental sections, presentation of the long report, proposals
7. Credit Refusal and Collection Letters: Organizational plan, analysis of example letters and practice (class work and home work)
8. Persuasive Letters/Memo: Persuasive letters/Memo, Organizational Plan, AIDA analysis of examples letters and practice (Class work and
home work)
9. Sales Letter: Sales Letters, Organizational plan, analysis of example letters and practice (Class work and home work)
10. Strategies for Successful Speaking and Successful Listening: improving oral presentation, strategies for successful informative and
persuasive speaking.
11. The Job Application Process: the written job Presentation, self-assessment, market assessment, Resume, cover letter to resume.
Interviews and follow-up: successful preparation for the job interview, successful follow up message after the interview, successful
negotiation
Course Synopsis
The objective of the course is to equip students with skills that will enable them to communicate clearly and concisely in diverse business situations. The course will emphasize on determining objectives and on developing a logical argument before presenting the message in an appropriate format. The course has two components: written and oral communication. Written communication will cover planning, structure, and stylistic issues. Specifically, students learn to write memos and letters, proposals, short and long reports, and procedure and policy documents. The oral communication section will cover planning and execution of effective presentations, group behavior, and planning.
Course Learning Outcomes
This course will help students to:
• Use written English competently, accurately and appropriately in a variety of business communication scenarios.
• Understand the principles of business communication, and be able to use the most suitable medium in given situations.
• Identify the most common barriers to successful communication and how they can be overcome.
Introduction to Communication
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Internal and External Communication
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Component of Communication
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barriers to effective communication
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Process of preparing effective business message
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Process of preparing effective business message
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The Appearance and Design of Business Messages
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Memo, good news and bad news message
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Short Reports - Model business reports, types of reports lec 16
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Short reports - letter reports
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formal reports and its parts
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Proposal, its Purpose and Kinds Parts of the Proposal
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Credit refusal and collection letter
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Persuasive Requests
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How to write an effective email
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Sales letter
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Oral presentation
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Strategies of successful speaking and successful listening
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Job Search and Employment
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Resume Writing
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Resume & Application Letter
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Job Inquiry Letter and Interview
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Effective Interviewing
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Effective Interviewing
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Oral Presentation - Art of Delivery
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Book Title : The Business Style Handbook
Author : Helen Cunningham, Brenda Greene
Edition : Second Edition
Publisher : McGraw-Hill
Book Title : Effective Business Communications
Author : Hert A. Murphy & Herbert W. Hildebrandt, Jane P. Thomas
Edition : 7th Edition
Publisher : McGraw-Hill International Editions
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Book Title : Effective Business Writing
Author : Maryann V. Piotrowski
Edition : 2nd Edition
Publisher : Harpercollins, 1993
Title : COMMUNICATION
Type : Other
View COMMUNICATION
Title : Internal and External Communication (Lecture 2)
Type : Other
View Internal and External Communication (Lecture 2)
Title : Assignment1_BCRW
Type : Assignment
View Assignment1_BCRW
Title : Component of Communication Lecture 4
Type : Other
View Component of Communication Lecture 4
Title : Barriers to Effective Communication lec 5
Type : Presentation
View Barriers to Effective Communication lec 5
Title : Barriers to Effective Communication handout lec 5
Type : Other
View Barriers to Effective Communication handout lec 5
Title : Non-verbal Communication lec 6
Type : Presentation
View Non-verbal Communication lec 6
Title : Assignment2_BCRW
Type : Assignment
View Assignment2_BCRW
Title : Seven Cs of Effective Communication lec 8 and 9
Type : Presentation
View Seven Cs of Effective Communication lec 8 and 9
Title : PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES lec 11
Type : Other
View PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES lec 11
Title : PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES lec 12
Type : Other
View PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES lec 12
Title : The Appearance and Design of Business Messages lec 13
Type : Other
View The Appearance and Design of Business Messages lec 13
Title : Memorandum, good news and bad news message Lec 14
Type : Presentation
View Memorandum, good news and bad news message Lec 14
Title : Short reports - Model business report, types of report lec 16
Type : Other
View Short reports - Model business report, types of report lec 16
Title : Business report- letter report lec 17
Type : Other
View Business report- letter report lec 17
Title : Formal Reports and its parts lec 18
Type : Other
View Formal Reports and its parts lec 18
Title : Proposal, its Purpose and Kinds Parts of the Proposal lec 19
Type : Other
View Proposal, its Purpose and Kinds Parts of the Proposal lec 19
Title : Credit Refusal letter lec 20
Type : Other
View Credit Refusal letter lec 20
Title : Persuasive Requests lec 22
Type : Other
View Persuasive Requests lec 22
Title : Replies to Persuasive Requests lec 23
Type : Other
View Replies to Persuasive Requests lec 23
Title : Sales letter types and principles of writing sales letter lec 25
Type : Other
View Sales letter types and principles of writing sales letter lec 25
Title : Solicited and unsolicited sales letter lec 26
Type : Other
View Solicited and unsolicited sales letter lec 26
Title : Prectical Sales offer
Type : Assignment
View Prectical Sales offer
Title : Oral presentation lec 28
Type : Other
View Oral presentation lec 28
Title : Types of oral presentation lec 29
Type : Other
View Types of oral presentation lec 29
Title : Strategies of successful speaking and successful listening lec 30
Type : Other
View Strategies of successful speaking and successful listening lec 30
Title : Job search and Employment lec 31
Type : Other
View Job search and Employment lec 31
Title : Human Relations / Personnel Communication Writing Resumes & Application Letters lec 32
Type : Other
View Human Relations / Personnel Communication Writing Resumes & Application Letters lec 32
Title : Resume writing The Functional Resume The Combination Resume lec 33
Type : Other
View Resume writing The Functional Resume The Combination Resume lec 33
Title : Resume writing - Approach for Writing Resume Proofreading of Resume lec 34
Type : Other
View Resume writing - Approach for Writing Resume Proofreading of Resume lec 34
Title : Resume & Application Letter - Chronological Resume Application Letters Two Types of Job Letters Motivation for Action lec 35
Type : Other
View Resume & Application Letter - Chronological Resume Application Letters Two Types of Job Letters Motivation for Action lec 35
Title : Job Inquiry Letter and Interview lec 37
Type : Other
View Job Inquiry Letter and Interview lec 37
Title : Effective Interviewing - Pre-interview stage, Opening, Structure, Closing, Post-interview stage
Type : Presentation
View Effective Interviewing - Pre-interview stage, Opening, Structure, Closing, Post-interview stage
Title : Effective Interviewing - Data-collection interviews Persuasive interviews Performance interviews Discipline/Reprimand Common mistakes made by interviewers Most-expressed concerns
Type : Presentation
View Effective Interviewing - Data-collection interviews Persuasive interviews Performance interviews Discipline/Reprimand Common mistakes made by interviewers Most-expressed concerns
Title : Oral Presentation Art of Delivery Preparation for Speaking lec 40
Type : Other
View Oral Presentation Art of Delivery Preparation for Speaking lec 40