Course Contents

Communication (Definitions, Meanings & Significance)  Forms of Communication. (Language, Facial Expressions, Gestures, Signs and Symbols)  Level of Communication (Intra-personal, Inter-personal, Extra-personal, Group Communication, Organizational Communication and Mass Communication)  Process of Communication: source, message, channel, noise, Destination, encoding, decoding and feedback.  Effective Communication (Essentials & Barriers in Communication )  Models (Meanings, definitions and Functions)  Various Models of Communication  Communication and Social life.  Communication as action  Types of communication (strategic communication, inter-cultural communication, professional communication, health communication, Agricultural, political communication)  Social and cultural contexts of communication Media of Mass Communication: Dimension, Components, Functions and Effects of Mass Media of the following:  Print Media: Newspapers, Magazine, Periodicals, Books, pamphlets etc  Broadcast Media: Radio, TV, Film  Social Media: (Internet, Mobile Phones, Telephones Blogging, New Media etc)  Traditional/Folk-Media Comparative Study of mass media

Course Learning Outcomes

Student are able to critically analyze Communication Process in various perspectives and how different types of communication effect differently.