Course Contents

This course is aimed to sensitize students about: ‘Culture’ and the idea of ‘society’. Thinking about the role of communication media in the reproduction of social systems. The aesthetics of modern media and the idea of ‘visual culture’ . The concepts of ideology, hegemony and cultural politics . Cultural changes associated with digital media technologies. Outline: • Defining Media, Culture and Society • Culture Vs Society • Socialization and Acculturation • Social Institutions and the Media Institution • The process of Diffusion in third world countries and in Pakistan • Cultural Approach to Mass Communication • Theory of Society and theory of Media Types of Research • Mass Media and Social Change • The Interactive Approach • The issues of Media Control and Ownership in a Society • Cultural Invasion and Role of Media • Digital media in society • Communication among cultures • Pakistani Culture and Media Theories of Human Communication

Course Learning Outcomes

On completion of this course students will be able to: • Comprehend and critically analyze the development of media and culture in sociological perspective. • Situate contemporary phenomena within the broader problematic of society. • Identify social and political dimensions within contemporary media artifacts. • Make imaginative and critical use of ideas and concepts to develop arguments